Adrian's Brilliant Ideas - Part 2
Pampered Chef Parties
Here's another great marketing idea I've been thinking of. If I could cook worth a damn, I'd sign up with Pampered Chef or one of these fancy cookware places, then I'd set up a series of parties aimed at Jr. High and High School girls. I think the Moms are kind of burnt out on the whole party scene, but what Mom doesn't want her daughter to learn how to cook well? You let the girls prepare the meal for their mothers. Then you let the daughters talk their Mom's into buying all the fabulous cookware and overpriced recipe books. Selling doesn't get much easier than that.
You could do something similar with Mary Kay or other cosmetics (funny, I put costmetics, that's probably more accurate!) Set up mother-daughter parties and let them do makeovers on each other. Might not work with the High School set, but this would be perfect for the pre-teen girls who are just learning about make-up.
Here are some of my brilliant ideas for the government. I think I could solve most of the problems of the world, if they'd just ASK ME, but of course, they never do....
Reduce Paper Waste
Have you ever looked at how much paper waste that goes on at your average fast food place? If you think about what even ONE McDonald's generates in a day, it's staggering. Then multiply it by all the hundreds of fast food places in your city and then all the ones nationwide - it probably is enough to fill a whole landfill in one day!
Yeah, you could pass all kinds of legislation to make them cut back, but that is tiresome and expensive and their lawyers would just fight it. What if there were a way to get them to voluntarily reduce their paper consumption? It would actually be so simple to do. You just have the President (whoever he ends up being!) get on TV and announce a contest.
The contest is between all the major fast-food chains and the one that achieves the greatest reduction gets to display the Presidential Seal of Approval or some such thing. Basically, he can just make up an award if he wants to. The point is that each chain that reduces their waste to a certain point gets to put this special seal on all their websites and advertising. And the grand prize - the President will do a free 30 second TV spot praising their company and how patriotic they are for helping the environment. In the advertising world, that is absolute gold!!! And the best part is that it doesn't cost the government a damn dime!
Good Use for Foreclosed Property
We've had a lot of flooding, fires and other natural disasters lately. It's damaged a lot of homes and other property in New Orleans, Texas, the Midwest, and California. And it's not just homes that have been ruined, it's also schools, post offices, parks, sidewalks, water lines, telephone wires, and just about everything else. All of which has to be replaced or repaired at government expense. That is an unimaginable expense and in a lot of places, it's just going to get flooded again because it's in a flood prone area. Here's my thought. Just abandon some of these places rather than try and rebuild them. Yes, I know it's sad, but geez, it's a boatload of money and we're running short on that particular commodity. Instead what I would do is take some of the nicer foreclosed properties and give these people a real good deal on them in exchange for the title to their ruined houses. It would cost a bit, but it would be less than the cost of rebuilding.
Cut Government Spending
I think this is my favorite one. In every Presidential election I can ever recall, they are always yapping about reducing government waste, but they never really specify how they are going to determine what is this waste and how they are going to accomplish the job. Here's my take on it. They set up a board of citizen auditors staffed completely by volunteers. Retired military and retired businesspeople would be good candidates. They could serve for a month at a time or so and I'll bet that people would totally stand in line to do it. I know I would! Then you let them review every non-classified military expenditure. No more $700 hammers, $300 ashtrays, or $500 toilet seats! And every cent they save would go straight onto the deficit.
Then when they finish with the military, they can start on the expense reports of all the Senators and Congress people. Wouldn't that be just sweet???


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