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Thursday, September 30, 2010

Smart Money: Have the Talk

This is a guest post by Erin Byrnes of iVillage.com

41% of U.S. moms said they wish they were more informed about managing money/being financially responsible, so they can pass that knowledge on to their kids.

iVillage and American Express have teamed up and created a new program that will make that talk a lot easier on moms. The Talk is an online community hosted on iVillage that is designed to facilitate the financial conversation between moms and their teens. It provides moms with the necessary tools to assist their children down a safer path of financial responsibility and independence.

As your child is growing up, you want them to understand the importance of being financially responsible, which is what iVillage and American Express hope to achieve with their educational program, The Talk. Some highlights of The Talk program include:

· Parents can visit Facebook.com/iVillage for more information on The Talk and can exchange tips and advice with other parents and financial experts. Parents who have had ‘the talk’ with their teen can download The Talk badge to their personal Facebook page. iVillage will make a donation to Junior Achievement after a key number of badges have been shared.

· Beginning later this month, parents will have access to The Talk via the webpage for the popular NBC series Parenthood on NBC.com. Parents who are fans of the series can experience unique content around money management and parenting, including an interactive game tied to the protagonist Braverman siblings.

· The Talk will feature video vignettes, as well as a series created by parenting and financial experts, to encourage parents to have the talk with their teens.

· At The Talk homepage, moms can access The Talk Tips, parent testimonials and The Talk message board moderated by financial and parenting experts. The page will also link to an array of articles, features and content throughout iVillage designed to help moms teach their kids about financial responsibility.

The Talk can provide you with everything you need for a successful, effortless financial conversation with your child. If you seek additional information about The Talk please visit www.ivillage.com/thetalk. 

Stop by every Thursday for a fresh dose of Smart Money.  If you'd like to see past posts on the subject, just click on the Smart Money tag at the bottom of this post.  



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3 comments:

angie

This sounds fabulous as teaching children about money and financially from a young age is SO important!

Theresa @rockonmommies

Love this idea!!! My husband runs an Advisement firm and I still don't know how to talk to my daughter about money.

So right up my alley.

Finance for Kids

I would also recommend reading the children's book series "Finance for Kidz" to teens, and children.
You will find that these books are easy to understand, and are written from their persoective, and not ours. You can check them out at www.finance4kidz.com

Thanks
Prakash

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