Paying for bottled water?
OK, am I the only one who still thinks we are suckers for paying $1-$2 per bottle for WATER? Honestly, I think that is the greatest marketing campaign in history. I would so have like to have been a fly on the wall in that meeting:
"Hey Joe, here's a new idea. We'll bottle up some water and put it on the shelves and sell it right next to the Coke"
"Naw Sam, they won't fall for that. Why the heck would people pay good money for something they can get for free right out of the tap? They'll laugh you right out of the stores"
"It's OK, I'll fix it up. First we'll tell them how bad their tap water is and tell them that this is *special* water, straight from a mountain stream or maybe some fancy French spa. Here's one on the map here. We'll call it Evian. You watch, in 5 to 10 years, no one will ever want to leave their house without a bottle of water in their hand. It might even start to outsell soda!"
"Geez Sam, you're smokin' something - crazy old coot. People aren't that gullible. They'll realize that their grandparents drank plain old tap water their whole lives, and most of them lived to a ripe old age"
"You just wait and you'll see"
Yeah I know, I'm probably going to get a bunch of comments about how good bottled or filtered water is and how much better it is for you, blah, blah, blah. Yes, I do break down and buy a bottle every once in a blue moon, but I still feel damn silly about it and I have to surpress a little chuckle when I see everyone walking around with their cell phone in one hand and their ginormous bottle of water. It's funny to think of how much things have changed in just the last decade or two. I just wish I'd thought of it first! I'd be so rich by now.
By TwitterButtons.com
"Hey Joe, here's a new idea. We'll bottle up some water and put it on the shelves and sell it right next to the Coke"
"Naw Sam, they won't fall for that. Why the heck would people pay good money for something they can get for free right out of the tap? They'll laugh you right out of the stores"
"It's OK, I'll fix it up. First we'll tell them how bad their tap water is and tell them that this is *special* water, straight from a mountain stream or maybe some fancy French spa. Here's one on the map here. We'll call it Evian. You watch, in 5 to 10 years, no one will ever want to leave their house without a bottle of water in their hand. It might even start to outsell soda!"
"Geez Sam, you're smokin' something - crazy old coot. People aren't that gullible. They'll realize that their grandparents drank plain old tap water their whole lives, and most of them lived to a ripe old age"
"You just wait and you'll see"
Yeah I know, I'm probably going to get a bunch of comments about how good bottled or filtered water is and how much better it is for you, blah, blah, blah. Yes, I do break down and buy a bottle every once in a blue moon, but I still feel damn silly about it and I have to surpress a little chuckle when I see everyone walking around with their cell phone in one hand and their ginormous bottle of water. It's funny to think of how much things have changed in just the last decade or two. I just wish I'd thought of it first! I'd be so rich by now.
By TwitterButtons.com
1 comments:
I'm with you on that! I buy bottled water for convenience but the majority of the time I use plain ol' tap water!
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